Now that the era of electric vehicles is well underway, 

Rivian Automobile is undoubtedly leading the pack. With the Rivian R1T and R1S, 

their first all-electric pickup truck and SUV, respectively, the California-based automaker 

aiming to establish a strong reputation for itself in the electric vehicle industry.

Rivian has become a force to be reckoned with at a time when all respectable automakers

are rushing to electrify their lineups and launch new all-electric cars in an attempt 

to beat the competition before the internal combustion engine's certain doom. 

Their R1T vehicle is the most talked-about pickup truck in a long time because it successfully

targets two important market areas at once: the EV and American pickup truck markets.

Additionally, the fact that Rivian is moving forward with an SUV, which is also one of the largest 

The R1T pickup truck, which the company introduced with the assistance of Ford

Motor Company, has rightfully captured the attention of potential buyers.