Ford Keeps Increasing the Price of the 2023 F-150 Lightning

You may have noticed whether a Ford F-150 Lightning is something you are interested in.

[{"selector":"#anim-fba883c3-1218-49d5-9853-1fee525069d1 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-31.249999886225726%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}]

And the reason for it is the $20k increase in the MSRP of this full-size vehicle in just a single year

[{"selector":"#anim-56bfc219-6556-4e5e-97be-af6579b563e2 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-14.843749786673241%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}]

It seems that you are too late to get the 2023 Ford Lightning you desired.

[{"selector":"#anim-23b55a35-fbcd-4c82-9da4-0e7dd13e6a7d [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-31.249999886225726%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}]

Because of the strong demand and supply issues, orders for the current model year have

[{"selector":"#anim-009907cb-6ee4-4377-853d-c55bd5f60d70 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-31.249999886225726%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}]

Even though the Ford F-150 Lightning has already had a few recall issues

[{"selector":"#anim-fd03d122-92f9-45cd-b211-110569591b2a [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-31.249999886225726%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}]

it seems that people are still drawn to this electric truck.

[{"selector":"#anim-68f44a1b-e9f6-4bfc-81d4-cf625428eb5e [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-7.812499744007886%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}]

Recalls may not be the only problem this full-size truck is having, despite popular belief

[{"selector":"#anim-c87bb322-cb87-4b66-99eb-c56a65890b44 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-7.808452981393406%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}]

If I'm being really honest, the price has also increased—by a significant amount.

[{"selector":"#anim-995c2905-87a4-48e8-8694-4db4615b3c03 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-7.8161800633183605%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}]

The base Pro variant of the Ford F-150 Lightning cost just over $40,000

[{"selector":"#anim-a6738d61-e0df-4fb1-981e-393aa75bce61 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-31.248023705775292%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}]

when it was originally put up for sale. That figure has surpassed $60k for the 2023 model.

[{"selector":"#anim-9dbac4ec-8ce1-48ba-8207-ad54fba3c244 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-7.8161008963984955%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}]

Car and Driver reports that the 2023 Ford F-150 Lightning is now more expensive. Still,

[{"selector":"#anim-9d4023fc-021c-46f5-96d9-120632c552f8 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-28.91713977914282%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}]