Ford's response to rivals in the expanding electric vehicle market is the 2023 Ford F-150 Lightning,

 a full-sized electric pickup truck. Rivian R1T, which also has the distinction of being 

 the first electric pickup truck to hit the American car market, is one of those rivals. 

 While both electric trucks are good choices in their own right, the 2023 Ford F-150 Lighting

Although the future for electric trucks is bright, consumers today have only two viable alternatives

News article about the market. The Ford F-150 Lightning and the Rivian R1T are two examples.

Although GM is still increasing truck manufacturing, buyers of the GMC Hummer EV

Only the F-150 Lightning and the R1T remain.

Similar to Tesla, Rivian is an electric car startup that positions itself as a manufacturer

It follows that the R1T is not inexpensive. Right now, it begins at around $73,000,

On the other hand, the F-150 Lightning is much more reasonably priced.

The powertrain under their hoods is the main reason why these trucks are so expensive.